Great Big Story on Snapchat Discover
I was brought on to spearhead the development, launch and creation of Great Big Story’s show on Snapchat Discover.
I led the series production through the first season, with new episodes airing every Monday, Wednesday and Friday. The show earned a Webby Award honoree for Best Social Video Series in 2019.
Creation and Process
Produced and edited each episode to the Snapchat show format, which is comprised of 10-20 second videos that play sequentially through the app. A user can tap back and forth through each video or ‘snap’ and skip snaps as desired.
Programming and Development
Identified videos from Great Big Story’s back catalog (as well as a host of new pieces) and developed the program schedule. Selected a range of content that represented the scope of Great Big Story’s brand, while also targeting and appealing to Snapchat’s younger core demographic.
Publishing
Managed publishing of the show, which aired three times a week. Oversaw all deliverables required for publishing including tile artwork and copy.
Design
Worked with the Art Department to design the look and feel of the show and a customized graphics package.
