LendingTree: Choice Overload
Picture this: You’re sitting at a diner and are handed a lengthy menu with tiny text and what feels like an endless amount of options. The waiter arrives. And you still don’t know what to order? That feeling is called choice overload. It’s why we can’t decide what to order for lunch — and the same psychology applies to why we struggle to make major financial decisions.
I directed/wrote this explainer video for LendingTree to show how their comparison shopping tools can help reduce choice overload (and save you cash). I chose to visualize the dilemma of choice overload with food and had the pleasure of working with food stylist and photographer duo FICCA + LUCIANO to bring my creative vision to life.
